Diddy - The Model Apprentice

Fellow Don Mr2Drinks was having a rant earlier about Diddy, his exact words being "he can't rap, dance or sing and he should sit behind the desk and do his artists a favour and hush his gums". I can't disagree with any of that, but when you think of what he is good at, sheer business nouse is clearly his forte.

A few days ago Sean Combs appeared on American shopping channel HSN (Home Shopping Network) to flog his I Am King fragrance. You could say he did rather well, selling out 3,000 units in 15 minutes! At $57 a pop that's not a bad quarter of an hours work.

Watching this reminded me of the shopping channel tasks in The Apprentice series, on this evidence future candidates could do with taking notes. You may dislike him, and I have been told by someone who has dealt with him in person, he's not the most likeable of people, but his back-to-the-floor tactics have worked and it is this kind of move that has kept him on top for so long.

If only he could come up with a formula for selling his artists as well as he does his fragrances and clothes etc.